About the client
JOIN Fincubator is Jordan’s first of its kind fintech innovation Hub. At JOIN, we offer startups a wide range of services, from access to digital financial infrastructure that enables them to test, validate, and develop their fintech innovations, to opportunities for expertise, partnerships, funding, and entry into new markets.
Campaign Goal
JOIN came in contact with us to help them increase their brand awarness, and help more people get to know more about what is Join Fincubator
The Creative Approach
The campaign consisted of 3 Ad copies, which told the story of Akram, an entrepreneur who was trying to start his own fintech startup. It highlighted the pains that he was facing to do so, and how joining Fincubator helped him overcome those obstacles. Each one of those copies focused on a different problem that Akram faced across different timelines of his journey and with different people in his life.
Team Behind the Lens
This recognition is a testament to our team’s collaboration and relentless pursuit of cinematic storytelling. Every role was essential in bringing JOIN Fincubator's vision to life.
Director: Tarek Ziad
Director of Photography: Ahmad Jalboush
Producer: Talal Adwan
Production Manager: Ayman Al jariri
Light Gaffer: Momen Abu Subaih
First AD: Abed Ouri
Script: Mhammad Sakr
Wardrobe: Alaa Dahleh
Casting Director: Mhammad Nizar
Post house: The barber shop
Editor: Omar Sherine
Colorist: Nour ibrahim
Sound design: Mostafa Malek
Their combined vision and dedication brought this ambitious project to life, with every frame reflecting WithThomas's belief that Ads are the ultimate language of storytelling.
Production Highlights
The 3 Ad copies were shot in a single day, more than 70 shots in 12 hours of shooting, We were able to do so by building the creative approach while considering the clients budget and the production abilities whitin that budget, the 2 sets that you can see in the Ads were in a single location to eliminate company move time, and ofcourse the very deep prep that was done inbetween the departments before the shooting day.
7
Ad Copies filmed in one day
60+
Crew members
14
Prep Days
70+
Shots taken
These numbers only hint at the scale of the project. Behind each stat lies countless hours of collaboration, problem-solving, and passion proof that when creativity meets precision.
