About the client
Snapdraxxen, a revolutionary gaming brand, approached us to launch their new platform with a bold statement: gaming is no longer just play, it's culture. The challenge was to create a cinematic campaign that blended futurism, energy, and human connection while speaking to a global audience.
Campaign Goal
The campaign was designed to establish Snapdraxxen as a disruptor in the gaming world. We aimed to: introduce the brand with impact, capture the culture of gaming beyond screens, and craft visuals that resonate with both hardcore gamers and mainstream audiences.
The Creative Approach
The campaign consisted of 3 Ad copies, which told the story of Akram, an entrepreneur who was trying to start his own fintech startup. It highlighted the pains that he was facing to do so, and how joining Fincubator helped him overcome those obstacles. Each one of those copies focused on a different problem that Akram faced across different timelines of his journey and with different people in his life.
Team Behind the Lens
This recognition is a testament to our team’s collaboration and relentless pursuit of cinematic storytelling. Every role was essential in bringing the Snapdraxxen vision to life.
Director: Tarek Ziad
Director of Photography: Ahmad Jalboush
Producer: Talal Adwan
Production Manager: Ayman Al jariri
Light Gaffer: Momen Abu Subaih
First AD: Abed Ouri
Script: Mhammad Sakr
Wardrobe: Alaa Dahleh
Casting Director: Mhammad Nizar
Post house: The barber shop
Editor: Omar Sherine
Colorist: Nour ibrahim
Sound design: Mostafa Malek
Their combined vision and dedication brought this ambitious project to life, with every frame reflecting WithThomas's belief that Ads are the ultimate language of storytelling.
Production Highlights
Filmed across 3 international cities Berlin, Tokyo, and Los Angeles the production required seamless coordination across teams and time zones. Using motion-capture technology, we built immersive worlds that merged with live-action, giving gamers a glimpse into the future of play.
7
Ad Copies filmed in one day
60+
Crew members
14
Prep Days
70+
Shots taken
These numbers only hint at the scale of the project. Behind each stat lies countless hours of collaboration, problem-solving, and passion proof that when creativity meets precision.
